You have come to the decision to purchase a luxury home, and now you must select the real estate agent who will best assist you. What should you expect from that agent? Only a handful of agents can provide excellent, knowledgeable service in the market for distinctive homes. It is a marketplace that requires special skills, competencies and expertise in addition to offering world-class service.
Here is what you can expect when you engage the Tania Ivey and Marc Cormier Home Selling Team to buy or sell a luxury home.
Luxury real estate agents offer certain amenities that other agents cannot, such as private car service to and from the airport, arranging for hotel rooms, tours of the city and outlying regions, private occasions at a five star restaurant to introduce you to other VIPs and security details to ensure your safety. In addition, a premier real estate agent should always protect your confidentiality that go above and beyond the negotiations for a property.
This is especially true in the Washington D.C., Arlington, Bethesda and outlying regions during the presidential race. With the upcoming change in administration, cabinet members and other top government officials will need to purchase an appropriate home quickly and quietly while immersing themselves in their work.
For corporate executives, celebrities and athletes, confidentiality also becomes critical to avoid those seeking notoriety through association. When you work directly with the principals Tania Ivey and Marc Cormier, your confidentiality is a top priority.
Your luxury real estate agent should have deep knowledge of the Northern Virginia area including the cities of Arlington and McClean, and the cities of Bethesda and Potomac in Maryland. Additionally, we have considerable knowledge of other luxury markets in comparison to this one. You may very well have a choice about where you want to live, and an agent who specializes on distinctive properties should be able to compare and contrast inventory levels, average days on market, the number of sales in a given range of days, and the list to sale price ratio. The more conversant the premier agent is about the luxury market, the more value he or she brings to you in saving you time and ensuring that you receive value in your purchase.
The agent should also be well versed in the top public and private schools in the surrounding area. They should be able to converse about National Cathedral School, Sidwell Friends School, St. Albans School, and Georgetown Day School among others.
At the first appointment with a prospective luxury real estate agent, he or she should be well prepared with a detailed market overview based on your price range and desired amenities. The agent should provide you with a resume that includes a solid track record of completed transactions within the distinctive properties market. This is a clear indication of market savvy. The agent may belong to the right country club or drive a very expensive car, but that does not indicate success. Rather, consider whether the luxury agent has the skills, knowledge and resources to assist you in achieving you real estate objectives.
To minimize the time culling through countless agents, seek out those that have luxury designations and affiliations, which clearly indicate that they focus on distinctive homes and premier markets. Most real estate brands offer special recognition to agents who have proven success in the luxury market. Some brands offer luxury marketing platforms to their premier agents. These affiliations, credentials and memberships add credibility and can provide additional access to marketing tools and networks specifically designed for premier properties. In addition, luxury real estate agents who belong to The Luxury Institute have demonstrated rigorous educational requirements, and have a deep appreciation for luxury intelligence and brand strategy.
In addition, The Institute for Luxury Home Marketing offers certification. Tania Ivey and Marc Cormier have the Certified Luxury Home Marketing Specialist (CLHMS) designation as well as belonging to the Million Dollar Guild.
If you are selling your luxury property, the listing agent should provide you with a detailed marketing plan that goes far beyond listing the home on the MLS. In addition, not all successful plans are the most expensive marketing campaigns. The agent should be able to explain why each element in the marketing campaign is necessary, and be certain that your distinctive home is appropriately marketed online as well as more conventional methods. If your home is likely to attract buyers from other states or overseas, the agent should offer inclusion in various luxury home magazines. Marketing campaigns should vary between hot seller’s markets and slow buyer’s markets. Your agent should competently explain each proposed element of the campaign, and he or she should have a portfolio of marketing pieces from past transactions. The quality of that toolkit should be a clear indicator of the experience the luxury real estate agent has.
Sellers of all types of real estate frequently select the agent who proposes the highest listing price. However, this can be counterproductive if the premier property is overpriced, especially in comparison to similar luxury markets elsewhere. If your property is overpriced, other agents and their clients will quickly pass over and move on to another market or property. Pricing a luxury property takes comprehensive analysis and comparisons to many other premier properties, both local and sometimes abroad.
Buying and selling luxury homes can be complex and sometimes stressful. But an experienced luxury home agent will provide you with clear communication throughout the transaction and will exceed your needs and expectations.
In short, a real estate agent who concentrates on luxury homes and other premier properties will have specialized knowledge, high quality tools and superior communication skills in order to deliver on your objectives in the luxury home market. Contact Tania Ivey or Marc Cormier for a confidential consultation.